Previously, Cesar Pérez Carballada was a management consultant at McKinsey & Co. where he advised senior leaders of the most important global companies in Marketing & Sales topics such as branding, segmentation, value proposition, pricing, operational and commercial efficiency.
Mr. Perez Carballada has also held positions as marketing executive in Procter & Gamble and AOL (America Online). He is Industrial Engineer and MBA from The Wharton School, University of Pennsylvania, he is also author of the book ("The Essence of Marketing") and of the awarded marketing blog "Marketisimo" (www.marketisimo.com).
The content of this blog represents the exclusive opinion of its author and does not represent in any way the opinion of his present or past employers.
For opportunities as speaker, conferences or any other contact: contacto@marketisimo.com
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